India’s Koo launched in Brazil in Portuguese, becomes the top downloaded app in 48 hours- Technology News, Firstpost
Mehul Reuben Das22 Nov 2022 11:17:51 IST
It appears the world simply cannot get sufficient of Koo, India’s multilingual microblogging platform developed as a foil for Twitter and its “western interests.” The natively developed social media platform was just lately launched in Brazil with help for the Portuguese language and has been very well acquired by the Brazilian individuals.
Within 48 hours of its launch, the Koo app had over 1 million downloads in Brazil and was considered one of the highest rated apps in the nation. It took the #1 spot on each the Android Play Store and Apple App Store simply hours after it was launched.
With its launch in Brazil and help for Portuguese, the Indian social media app is now out there in 11 native languages. A spokesperson for Koo says the platform needs to additional strengthen its place globally by making the utility out there to extra nations and introducing it in a number of world languages.
Aprameya Radhakrishna, CEO and co-founder of Koo, mentioned: “We are very joyful to see the type of love and help that Brazil has proven us. It’s nice to be the top app in each the Google Play Store and Apple App Store in Brazil inside 48 hours of being identified in the nation. This help is a sworn statement that we’re fixing an issue for native language talking customers, not simply in India, however round the world.”
With the momentum and love, well-known celebrities from Brazil, akin to (*48*) Leitte, actor Babu Santana, author Rosana Hermann, information portal Choquei joined Koo App. YouTuber Felipe Neto turned the most adopted Brazilian on the app, crossing 450,000+ followers in simply two days after becoming a member of the platform. Koo can also be anticipated to see additional adoption from throughout the nation.
Mayank Bidawatka, a co-founder of Koo mentioned, “We are proud to have began the motion of ‘Make in India, Make for the World’ in the tech product world. We have made Brazil fall in love with India. With every new language and nation launched will convey us nearer to our mission of uniting a world divided by language limitations.”
In June final yr, Koo was formally launched in Nigeria after Twitter was suspended indefinitely in the nation. Within hours of its launch, the authorities of Nigeria additionally joined Koo.
Recently, Koo introduced that they’ve has crossed greater than 50 million or 5 crore downloads this yr, and has seen a major enhance in customers, time spent and engagement since January of this yr. The platform plans so as to add one other 5 crore customers in the subsequent yr.