Why Android Publishers are Flocking to Image Ads And Better Creatives / Digital Information World
In today’s fast-paced digital world, mobile applications have become an essential part of our daily lives. It is no surprise that the mobile application industry is thriving and growing at an exponential rate. This has led to an increase in the number of app publishers and developers trying to monetize their apps through in-app advertising.
A new report based on 120,000 publishers from Apptica highlights best practices for advertising strategies and creatives.
It has recently been noted that Android publishers prefer image ads compared to other ad formats such as video or interstitial ads. The reason behind this preference is the higher click through rate (CTR) that image ads tend to generate. Image ads are simple, and users are more likely to engage with them. Additionally, image ads take up less space and load faster, resulting in a better user experience.
Another reason for the popularity of image ads is the ability to test more creative ads. With image ads, publishers can easily experiment with different ad creatives and track their performance to determine which ones generate the best results. This flexibility is not possible with other ad formats such as video or interstitial ads.
Additionally, Android publishers are also testing more creative ads than ever before. With the rise of mobile advertising, advertisers are now experimenting with different ad formats and creatives to capture the attention of their target audience. For example, some advertisers are testing carousel image ads, which allow users to swipe through multiple images, thereby increasing the chances of engagement.
The study also highlights that advertising on Android is bigger compared to iOS with almost 80% of ads publishing on Android. With better ad creative, games are the most solid industry leading in advertising with a total of 69% of search traffic. After games, shopping platforms and social platforms get the remaining ad traffic.
In addition, advertisers are also testing personalized image ads, which are tailored to the interests and preferences of individual users. These ads are designed to be more relevant to the user and are more likely to generate a higher CTR. By testing different ad creatives, publishers can maximize the return on investment from their ad campaigns.
However, it is important to note that while image ads may be preferred by Android publishers, they still need to be properly designed and executed to ensure they are effective. Image ads should be visually appealing, relevant to the target audience and should include a clear call to action.
Finally, Android publishers prefer image ads as they tend to generate a higher click-through rate, offer more flexibility to test different ad creatives, and are more likely to be relevant to the target audience. By testing different ad creatives, publishers can maximize their return on investment from ad campaigns and attract more users to their apps. The popularity of image ads is expected to continue to grow in the coming years as the mobile app industry continues to thrive and evolve.
Read next: Insights into why social app revenue is underreported by 2.45 times