A secured future in the hands of AI
The world as we know it is changing because of artificial intelligence. Every industry, such as finance, national security, healthcare, criminal justice, transportation and smart cities, has been affected. AI regularly collects information from sensors, digital data, remote inputs and various other sources to analyze it and ultimately operate with “human precision”.
Are critical businesses and industries prepared for AI even as AI is poised to take over the world?
The use of AI outside the computing industry is still in its early, often exploratory stages. AI also presents problems with how businesses are run after adoption. In terms of PR and marketing, where AI is used more frequently, the workforce must be trained to collaborate rather than compete. There’s also another puzzle with AI, which makes it possible for cars to drive themselves, threatens to invade our privacy, harm business efficiency, and much more. This poses a challenge for the PR sector due to the sensitivity of the data we handle for our clients.
Integrating AI effectively will have a significant positive impact on the global economy in the future. With AI learning to produce speech in 2022, thanks to the introduction of DALL-E and GPT-3 tools, some of the most miraculous successes. AI will also make it possible for smaller PR companies to take on projects that more giant conglomerates often handle, which can be achieved with the help of automated lists of leads and a greater overview of the market. Unlike late adopters, who will undoubtedly experience economic decline, early PR and marketing adopters who integrate AI into their systems within the next 5-7 years will benefit from improved productivity levels.
According to a 2019 World Intellectual Property Organization report, the number of patents devoted to AI research increased drastically between 2013 and 2016. This blatantly indicates a shift from theoretical analysis to actual implementation beginning in 2019, which indicates even greater acceptance. According to some estimates, AI could quadruple the global economic growth rate by 2035 and increase GDP by 14% by 2030.
We will soon see an AI craze in which billions of dollars are invested in extravagant party launches, business people positioning themselves as AI enthusiasts, and startups competing with each other to integrate AI. So which sector will not get closer to AI? The first “killer app” for generative text is now AI-powered copywriting, which also offers spectacular revenue growth. Jasper, a top app in this category, will generate $75 billion in revenue this year. But apart from all other fields AI has already entered, such as law, commerce, customer service, healthcare, cyber security, journalism and more, copywriting is just the beginning.
The public is watching everything closely, and massive companies like Microsoft and Amazon are gradually entering the fray with their separate AI patents, GitHub and CodeWhisperer. Although these items are still very new to the market, we are still determining how revolutionary they will be for us. Will AI ever be able to create complete contracts on its own? Will it have the capacity to reply to professional emails? Yes, to answer briefly. Since its inception in 1956, artificial intelligence has advanced dramatically. It can completely disrupt PR communication and marketing, completely transforming our standard way of communication. It will be more adept at everything we do as humans.
