Epidemic Sound’s Sound of the Internet Report 2022 Reveals The Top Music Trends Among Content Creators
In 2022, Epidemic Sound’s music was used in +14M videos and heard 1.5 billion times a day on YouTube – that’s more than half a trillion times this year.
According to Epidemic Sound data, the use of classical music on YouTube has increased by more than 90% worldwide in the past year, making it the fastest growing music genre used by content creators in 2022.
Swedish electronic house artist Ooyy has been revealed as Epidemic Sound’s most popular artist on YouTube, appearing in over 485,000 videos on the platform this year.
STOCKHOLM, December 14, 2022 /PRNewswire/ — Epidemic Sound, the market-leading platform for restriction-free music, today released the findings of its Sound of the Internet Report 2022. For its first report, Epidemic Sound analyzed YouTube metadata for videos, including soundtracks from the company’s catalog of 35,000+ music tracks, to understand how global storytellers on YouTube used music in their videos this year. The report is part of Epidemic Sound’s goal to provide content creators with an ever-expanding catalog of world-class music and sound effects they need to elevate their content and better connect with their audiences.
Classical music strikes a chord with modern creators
Choosing the right genre, tempo, instrument and track length is essential to making content that is engaging and memorable. According to Epidemic Sound’s study, the use of classical music worldwide increased by more than 90% on YouTube and by 64% on the Epidemic Sound platform, making it the fastest growing genre used by content creators in 2022. Classical music also saw the most. year-on-year growth over Europe, Latin Americathe middle east, Africa and the US, indicating that it is well on its way to being a global creator-led movement.
This also extends to Epidemic Sound’s platform, where classical was the fifth most downloaded genre in 2022 and saw the largest year-over-year increase (64%) when comparing 2021 to 2022. In 2022 alone, Epidemic Sound’s classic music titles were collectively streamed over 200 million times across music streaming platforms.
“Classical music is certainly timeless, but our research shows that this genre is particularly relevant right now,” said Epidemic Sound’s CEO. Oscar Höglund. “Maybe it’s that sense of comfort and escape that people are looking for, but we do know that the genre has this unique ability to move people on an emotional level – and storytellers capture that. I expect there will be an even bigger movement to storytellers using classical music in their content, which also creates an opportunity for classical music artists to continue to modernize the genre and appeal to new audiences.”
The increasing interest in classical music can be attributed to the genre’s versatility. Capable of showcasing a dynamic range of emotions, classical music lends itself to a wide range of interpretations, making it a highly sought-after choice for creators across all content categories. For example, Epidemic Sound’s data shows that classical music is the fastest growing music genre on YouTube in categories such as Comedy, Education, Entertainment, Gaming, How To & Style, News & Politics, and Science & Technology.
“The right song is essential to set the scene. Classical music provides a wide range of emotions. It can be both melancholic and joyful depending on the footage, so the genre fits very well with the feeling I want to evoke in my videos .” said content creator Cecilia Blomdahlwhose cinematic YouTube videos document her daily life in Svalbard, the northernmost town in the world. “I found myself choosing a lot more classical music this year than I did in 2021,” she added. “Trends move incredibly fast, and sometimes they only last for as little as a week. But I foresee classical music being here to stay for a while.”
Electronic music is first choice among content creators
While classical music is quickly gaining popularity among storytellers on YouTube, mainstream genres such as electronic remain the main thing for content creators.
According to Epidemic Sound’s findings, the most popular artist of 2022 was Swedish electronic house artist Ooyy, whose electronic house bangers soundtracked more than 485,000 YouTube videos in 2022. Meanwhile, artists Mai Ligne and Dream Cave rose through the ranks to the second and third places, with Dylan Stitts and Experia rounding out the top five.
Check out how these trends break down regionally, into the three most popular genres the United States this year was Electronic, Hip-Hop/Rap and Pop. In terms of top tracks, pop duo Flux Vortex’s dance floor anthem ‘Not Afraid To Love’ was the most popular song of 2022. Meanwhile, YouTube storytellers all over Latin Americathe middle east and Africa drawn to the tense, rhythmic instrumental tracks of Eye of the Newscaster by Out to the World.
How Epidemic Sound Takes the Internet
Music is one of the most important elements of video creation, and every year millions of the internet’s storytellers, tastemakers and influencers use Epidemic Sound tracks to take their content to the next level.
In 2022 alone, Epidemic Sound’s music was used in more than 14 million videos and heard 1.5 billion times a day on YouTube – that’s more than half a trillion times this year. According to this year’s report, Epidemic Sound’s 100 most popular tracks of 2022 have racked up more than 20 billion video views across more than 2.5 million creator-made YouTube videos this year. Outside of YouTube, Epidemic Sound clips are heard 11.5 billion times a month on TikTok.
To see all the insights from Epidemic Sound’s Sound of the Internet Report 2022, visit www.epidemicsound.com/blog/sound-of-the-internet-2022/
Epidemic Sound’s Sound of the Internet Report 2022 is based on an analysis of metadata and YouTube user-generated content with music from Epidemic Sound’s catalog of 35,000+ tracks. The data analyzed was from YouTube video uploads between January 1, 2022 and 31 October 2022. To measure popularity, Epidemic Sound identified the artists, tracks, moods, songs and genres with the highest amount of embeds in YouTube videos during that time frame. To determine the most downloaded genres, Epidemic Sound looked at genres that had at least 50,000 downloads from the Epidemic Sound player. The fastest growing artists and genres were determined from the music with the largest year-over-year percentage increase in YouTube videos from January 1, 2022 on 31 October 2022 compared to the same period in 2021.
About Epidemic Sound
Epidemic Sound, the market-leading platform for restriction-free music, is headquartered in Stockholmheard around the world and on a mission to soundtrack the world.
The company has democratized access to music for storytellers. Its innovative digital rights model paves the way for creators – everyone from YouTubers to small businesses to the world’s biggest brands – to use restriction-free music to take their content to the next level, while financially supporting the musicians it works with and creative. .
The company was co-founded in 2009 and has offices in six major cities around the world: Stockholm, New York, Los Angeles, Seoul, Hamburg and Amsterdam. Epidemic is backed by EQT, Blackstone Growth, Creandum, Atwater Capital, Alecta. AMF, and TIN Fonder and its chairman are Andrew Visserformer CEO and Chairman of Shazam.
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SOURCE Epidemic sound