Mensa acquires MensXP, iDiva, and Hypp from Times Internet
Mensa Brand Technologies Private Limited, which owns a group of direct-to-consumer companies under Mensa Brands, has partnered with India Lifestyle Network to acquire lifestyle portals MensXP, iDiva and creator management and marketing company Hypp from Times Internet. The acquisitions, made for an undisclosed amount, will enhance Mensa’s digital brand-building capabilities and provide synergies in building a next-gen, digital-first consumer company, it said. These properties, they added, have 40 million monthly visitors on their platforms and 250 million monthly visitors. “Besides being the largest destinations in their segments, they have built tentpole positions in their categories with Indian youth audiences, with some of India’s most popular and beloved IPs, such as Honest Reviews and South Delhi Girls,” the firm said in a statement. . .