HUAWEI AppGallery celebrates another year of successful partnerships’ stories by leading the change towards an open, user-centric mobile ecosystem

DUBAIUAE, December 26, 2022 /PRNewswire/ — AppGallery, the official app distribution platform for Huawei devices and one of the world’s top 3 app marketplaces, is celebrating another anniversary year with stronger growth than ever before.

The strong support of the 6 million registered developers worldwide has been key to the platform’s success, along with the trust shown by major international and local partners since day one.

Among dozens of successful local partnership stories, the Ministry of Interior’s MOI UAE app was the first federal government app to be fully integrated with Huawei Mobile Services (HMS) in February 2020. This marked the beginning of the AppGallery team’s close collaboration with local and federal government entities, to integrate HMS into essential public sector mobile applications and contribute to the UAE’s digital transformation journey.

Having recently completed its HMS integration and publishing five apps on AppGallery in the first half of 2021, UAE-based multinational real estate giant EMAAR plans to strengthen its strategic partnership with Huawei as part of its continued focus on innovation and collaboration to increase visibility. and reach new audience via various platforms. EMAAR also recently launched the Dubai Hills Mall app with its first creative digital campaign in 2022 on HUAWEI advertising, and is looking for a more comprehensive media plan in the near future.

Emirates and Huawei first established a strategic partnership in early 2020, making the official Emirates app available on the AppGallery. A few months ago, the two companies announced the expansion of their collaboration by signing a Memorandum of Understanding (MoU) at the Arab Travel Market 2022. The MoU aims to increase audience engagement for both brands in the middle east, Chinaand African markets through joint activities and synergies.

ADCB, one of the region’s leading banks, was also among the first to join the AppGallery and the HMS ecosystem, with remarkable success. This partnership was an extension of Huawei’s ongoing commitment to work with local brands and deliver some of the best technology products alongside community-focused initiatives.

AppGallery also entered into a strategic partnership with the leading streaming platform Viu, the collaboration facilitated the business growth of the VIU streaming platform in the region, expanding its access to an even larger audience as the number of Huawei device users continues to rise. HUAWEI AppGallery gives the app access to a premium global user base of more than 730 million users, who in return get access to the best video streaming service, allowing them to stay up to date with all the latest entertainment wherever they go , including the latest and most popular movies and TV shows. Viu offers fresh premium TV series, movies and lifestyle programs in local and regional languages ​​and subtitles in different genres from top content providers, as well as premium original productions under the brand “Viu Original”.

HMS Core is a collection of open device and cloud capabilities provided by Huawei Mobile Services (HMS). It contains more than 70 open capabilities across a diverse range of fields, including graphics, media and AI. HMS Core’s versatile capabilities provide customized solutions that help developers tackle long-standing challenges, boost development efficiency, drive breakthrough innovations, and grow their business to new levels.

For example, applications such as Carrefour and Emirates can improve the user experience and effectively increase their active users by providing a stable and time-efficient push notification service using the HMS Core. In addition, the HMS Core service can analyze the user’s preferences, enabling programs such as Dubai Mall to precisely target products and advertisements relevant to the users. The HMS Core introduced more AI-based innovation capabilities, Snapchat as an example, works with the HMS Core machine learning service to implement AI-based games such as face detection.

In line with its seamless AI life strategy, Huawei is continuously developing the HMS ecosystem to support enhanced collaboration capabilities between devices with the goal of delivering an enhanced AI life experience for users across scenarios. The increasing number of premium apps, combined with the millions of new users joining AppGallery every month, confirms the platform’s continued success.

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SOURCE Huawei