Piggy raises $7.7M for mobile content creation app

Piggy raised $7.7 million for its mobile content creation app that empowers customers
to simply create paperwork, displays, invites and extra straight from their mobile telephone
telephones.

The Piggy platform launches at this time on ProductHunt. It is offered for obtain worldwide on
the Apple App Store and Google Play Store as a free, non-monetized service.

Software investor Insight Partners led the spherical, and different buyers embrace Remagine Ventures, Stardom Ventures and others.

The Tel Aviv, Israel-based firm stated it empowers customers to create and share visible and interactive mobile paperwork that talk their distinctive concepts, tales and ideas whereas utilizing social media requirements.

“With Piggy, you possibly can create paperwork the identical approach you create social media posts. It is
mobile, interactive, helps all sorts of media, and makes it simple and enjoyable to realize wonderful
outcomes,” CEO Shaul Olmert said in a statement. “The firm overview deck created with Piggy demonstrated the platform’s capabilities to buyers and satisfied them of the product’s potential.”

The Tel Aviv-based startup was based in late 2020 by Shaul Olmert and Ilan Leibovitch, each
second-time entrepreneurs, having based Playbuzz (now generally known as Ex.co) and Rounds
(acquired by Kik Interactive), respectively. Piggy employs 15 individuals.

“Piggy enables the author of pure mobile content, harnessing the creativity and engagement
of Gen-Z users to express themselves in the most native and natural way,” Jeff Horing, managing accomplice at Insight Partners, stated in an announcement. “As mobile devices take over many functions previously enabled by desktops, Piggy is reinventing document creation for this era.”

Chief product officer Ilan Leibovich added in an announcement: “People are creating content in abundance
forms for both personal and professional purposes. Our goal is to enable them to create it
their phone and share it with anyone instantly. When a user shares their creations, the recipients do not need to download an app, register or have a social media account to enjoy it.”

The app contains options like polls, audio, picture modifying and native digital camera integration in addition to many templates that assist individuals write stunning content with out design expertise.

I requested Olmert what the inspiration was. He pointed to this video by a younger lady on TikTok.

Olmert stated in an electronic mail that this TikTok video was made by an American teenager. She was requested to jot down an essay for faculty about “how the quarantine affected you.” Rather than writing, she used TikTok and generated tens of thousands and thousands of likes.

“What I saw in it was proof that Gen-Z can really unleash their brilliance and creativity if given the option to express themselves using the tools that come naturally to them,” he stated. “And I thought: let’s create an app that lets them do that for all purposes, not just social media.”

Asked in regards to the competitors, Olmert stated, “We want to be a modern-day alternative to word processors and presentation authoring apps like Powerpoint.” The goal is Gen-Z and younger millennials who’re “mobile natives”.

Olmert stated the corporate is working within the courageous new class of “mobile content,” or content created on a mobile gadget, supposed to be consumed on a mobile gadget and utilizing the traits, tradition and utilization habits of mobile platforms.

He famous many platforms for the creator of content, a few of them with a reasonably good mobile person interface. Nevertheless, they largely mimic desktop and print codecs.

“Our goal is to enrich the language of documents, presentations and formal communications with the enthusiasm and immersion of mobile culture,” he stated. “Think about it. For example, you can create your CV on LinkedIn, but it looks 100% like the traditional CV format standard, boring, technical, shying away from any personal expression and reflection of who the job applicant is.”
He added, “The purpose of this content is to reflect who you are and what your abilities are, so that the viewers can really assess your potential fit with their culture and organizational structure. With Piggy, a young job applicant with a mobile phone can have grown up expressing themselves with social media, using features like selfie video, interactive elements and animations, to name a few, to create a mobile CV that is much more expressive, genuine and truly reflective of who they are. “

Piggy doesn’t anticipate individuals to create novels or doctoral dissertations on their mobile telephones. This shouldn’t be Piggy’s aim.

“But when you’re working on a school paper, letter, presentation, notes, journal entry, photo album, or many other types of content that people need to create regularly, Piggy provides an accessible, seamless solution,” he stated. “From a one caption meme to a full book report, there’s no limit to the length and content of Piggy creations.”