Remerge Unveils Partnership Program to Help Agencies Master Mobile Marketing for Their App-Based Clients
NEW YORK–(BUSINESS THREAD)–Today, Remerge launched Agency Activators – a partnership program that empowers media and brand agencies to become qualified leaders in the programmatic in-program advertising market.
Remerge, which is considered the leading global player for mobile re-engagement campaigns after Meta and Google, will share the inner workings of its technology and host workshops to equip members with expertise to grow their clients’ app revenue.
The first agencies to join the program are M&C Saatchi Performance, Headlight, Phiture, Lemmonet, WITHIN, Publicis’ Spark Foundry, along with growth transformation partner Winclap.
Steve Massaro, Director of Channel Alliances, Remerge:
“Having been in agency-centric roles for most of my career, I can say that the relevance and influence of these companies in the mobile industry has never been greater. In the app ecosystem, where new creative formats, economic pressures and privacy changes are constantly changing the landscape, the value our agency partners bring to our shared clients is constantly becoming clearer.
Remerge’s Agency Activators program will increase that strategic value through tailored educational sessions that build on our members’ programmatic knowledge and guide them through newer innovations. We offer masterclasses on fundamental areas of mobile marketing, ranging from incrementality to creative strategy, and more.
Pairing this training with access to logistical and commercial benefits unique to this program has already proven successful for our members, helping teams leverage Remerge’s solutions to drive growth for their customers’ applications.”
As programmatic ad spending soars and brands make greater investments in mobile, marketers are looking for partners who can help them navigate the industry.
Pan Katsukis, Co-Founder and CEO, Remerge:
“We’re seeing more brands enter the mobile space and get serious about programmatic advertising. Performance marketing and developing deeper levels of in-program engagement are often new areas for these organizations. We are creating an environment where leading agencies can improve their understanding of the market and learn how to scale their clients’ business.”
Agency Activators is active in the Americas and will expand to Asia Pacific, Europe, Africa and the Middle East markets.
Adrienne Rice, Director of Media Investment, M&C Saatchi Performance:
“Recent market developments have made it more difficult for mobile businesses to navigate the programmatic advertising industry and make informed decisions about where to allocate budget to grow revenue. App marketing is a rapidly evolving concept, and our clients need partners who know how to unlock its potential. The expert support, resources and benefits we get from Remerge’s agency partnership program ensure we can deliver results for our clients.”
Learn more about Remerge’s Agency Activators program.