Salone del Mobile.Milano 2023 to emerge with a reworked guise and fresh formula
Salone del Mobile.Milano 2023 promises a different shape and reworked format and has announced its next edition that will take place from 18 to 23 April 2023 at the Rho Fiera Milano in Italy, with a fresh general exhibition laying out the possible future evolution demonstrates the international trade show with Euroluce, the award-winning biennial dedicated to lighting since 1976. After a break of four years, Euroluce will bring the best brands in the industry to the pavilions, as before, and present the most innovative solutions in the field of light for indoor and outdoor. More than 420 exhibitors attended the last edition, confronting and exploring technological and lighting innovation—eco-sustainability of lighting devices and sources, energy conservation, and the most up-to-date software.
With an increased focus on the quality of design proposals and related curated content, an enhanced user-friendly nature of the visitor experience, as well as the cultural and professionally enriching value of the design event itself, the 61St edition of the Salone del Mobile “will play a decisive role in the fair’s transformation, and will continue to generate value for exhibiting companies and visitors,” share the organizers, who plan a renewed celebration of all that is designed, full and directed on quality. The annual events consisting of the fair, the International Furniture Accessories Exhibition, Workplace 3.0, the third edition of S.Project, and SaloneSatellite (which will celebrate its 24th yearst edition in 2023) will be held between the specially designed pavilions.
Euroluce, an international lighting exhibition recognized as a global benchmark, where technological innovation and design culture are at the center, will witness a massive investment in resources and energy for the coming 23rd issue. It will include a ‘revolutionised’ exhibition layout, adapting and reworking the concept of proximity, ingrained in a plethora of Italy’s historic town centres. “An irregular, geometrically polygonal, fluid and free ring” will be designed for the same, to optimize the exhibition’s user-friendliness by Lombardini22, an Italy-based group focusing on architecture and engineering.
Maria Porro, reconfirmed as the president of Salone del Mobile.Milano says: “Thanks to teamwork, Euroluce will be transformed into a wonderful visitor experience, with opportunities to find and really touch products of extremely high quality and to learn more on themes related. to the lighting world through a top-level cultural offer aimed at buyers, professionals and the design community as a whole. We like to present it as a dialogue between architecture and design, a source of inspiration and enrichment for the visitor. From this perspective, it is interesting that a number of companies specializing in technical products have accepted the challenge to participate in the Salone.”
The new exhibition format, ranging from architecture to art, cross-pollinated and presented across interactive exhibitions, engaging talks, intriguing workshops and visually pleasing installations, commits to interdisciplinary, experiential and cultural content. It will be curated by Italian architect Beppe Finessi, together with a selected group of young curators and special guests, including leading contemporary artists.
Research-based design studio Formafantasma is gearing up to play a pivotal role in the proceedings, tasked with turning Euroluce into an ‘ideal city’ within the new layout. The design duo will design public spaces, wayfinding, signage and special cameos, “in a foretaste of the possible future evolution of the fair format itself,” says the Salone press release.
The approach as stated by Porro will extend from Euroluce to the international furniture fair in a comprehensive manner. To some extent, this will also involve rethinking the format from perspectives of innovation and contemporaneity, creating appropriate and efficient solutions as well as proposals that combat the challenges facing the fair scene. Exhibiting companies, some debuting and others making an enthusiastic comeback, will be provided with new support and visibility tools from Salone del Mobile.Milano, through their digital platform and related online services.
In an effort to establish educated leads on how to improve the overall experience and accessibility of the design festival, in-depth research was conducted, including more than 2,300 field interviews with visitors from around the world. “This sparked a new vision for the upcoming edition of the Salone, which will be held on a single level at the fair, a decision that will allow us to optimize the visitor experience,” they inform.
“Despite being plagued by problems, the wooden furniture chain is preparing to close 2022 with 12 percent compared to 2021. FederlegnoArredo Study Center Monitor surveys show that this is also reflected in the Furniture Macro System results (with sales equal to 4.58 billion euros) , which saw an increase of 12.7 percent in the first nine months of 2022, with Italy seeing a growth trend of 14.7 percent, while exports rose by 11 percent. Estimates are that the Furniture Macrosystem 2022 8.1 percent can conclude results are highly satisfactory for a sector that will also have an opportunity at the upcoming Salone del Mobile di Milano to present itself to emerging markets with a reworked formula shared with the participating companies will be, which will take shape together with Euroluce An experiment that testifies to the vitality of Made in Italy, as represented by our businesses, and which will be decisive for the undertaking of an what promises to be a very uncertain 2023,” says Claudio Feltrin, president of Federleg noArredo, the well-known supply chain for wooden furniture that promotes and organizes the Salone del Mobile Milano and the Salone del Mobile.
SaloneSatellite, dedicated to schools, universities and under-35 designers, and one of the widely regarded recurring features of the annual Milan trade show is also set to make a triumphant return, in a new but completely ‘natural’ location within the Euroluce pavilions. It lives up to its agenda of representing the future of design par excellence, and the 2023 edition will dedicate a special core to the Design Schools and Universities with the theme Design school: Building the (im)possible. Process, Progress, Practice. “By putting the spotlight on them, SaloneSatellite wants to highlight the unforgettable contribution they have made and continue to make to the training of young designers and to the promotion of design,” shares Salone del Mobile.
“The Salone del Mobile 2023 will again be an unmissable event, an opportunity for the entire sector to come together, discuss their specific projects, exchange and share ideas, and not least, it will be a chance to catch up again with our international community and take stock of the current state of the design industry with all its key players,” they conclude.
