Singapore’s first digitally-native bank, Trust Bank, partners with Perx Technologies to jump-start dynamic mobile-first customer engagement

Singapore’s first digitally-native bank, Trust Bank, partners with Perx Technologies to jump-start dynamic mobile-first customer engagement

SINGAPORE, November 22, 2022 /PRNewswire/ — Trust Bank begins up September 1, 2022 because the first of Singapore’s new wave of digital banks. Trust Bank (often called Trust) is a digital financial institution constructed particularly for Singapore and backed by a partnership between Standard Chartered Bank and FairPrice Group. This partnership brings a trusted international financial institution and Singapore’s high “Alles Kos” retailer with over 200 years of mixed expertise within the nation.

Mr. James OngChief Commercial Officer of Trust Bank, mentioned: “Our partnership with Perx Technologies has enabled us to create an instantly rewarding digital banking experience that adds value to the lives of consumers at a time when everyday costs are rising. The Perx Lifestyle Marketing Platform™ seamlessly connects Trust’s ecosystem of trading partners with our customers, deepening our relationship with them through an immersive and rewarding user experience.”

Trust is born and supported within the cloud Singapore’s ambitions to additional strengthen its monetary sector for the digital economic system of the long run. It gives banking providers which can be straightforward to use, clear and rewarding.

Perx is delighted to have partnered with Trust to allow their profitable customer engagement initiatives. As a part of their launch, Trust kicked off their operations with a reward marketing campaign for first-time prospects providing customers digital vouchers from retailers comparable to FairPrice and Caltex that may be redeemed upon becoming a member of. Additionally, prospects can entry a variety of digital coupons from their favourite F&B, life-style, leisure and journey retailers utilizing their Trust Card. These vouchers and coupons are instantly redeemed and simply by means of a seamless expertise on the Trust App.

Trust’s partnership with Perx has helped drive customer acquisition and engagement by means of a banking expertise that’s really rewarding. During September alone, over 120,000 digital coupons had been used, supporting Trust’s speedy progress to over 300,000 prospects inside the first two months.

“We stand behind the digital banks’ ethos of delighting customers first by investing in mobile-led and data-driven customer experience. Working with Trust Bank and executing their team’s vision to create a rewarding and providing a seamless experience for their customers has been quite exciting. We look forward to partnering with Trust to better acquire, engage and grow their revenue per active customer in the coming phases,” says Anna Gongfounder and CEO of Perx Technologies

Perx’s customer engagement platform makes use of gamification and behavioral science to create a novel and dynamic customer expertise. It creates hyper-personalized interactions which helps shift transient and transactional interactions into significant customer-brand relationships with right this moment’s digital shoppers.

About Perx Technologies

Perx’s category-defining Lifestyle Marketing SaaS Platform creation helps massive enterprises and digital native companies remodel from transient and transactional manufacturers to delivering ongoing and significant B2B2X engagements and relationships within the mobile-first economic system. The API-first platform allows companies to concentrate on use circumstances and artistic engagements throughout a model’s numerous advertising and marketing know-how stack in minutes.

About Trust Bank Singapore Limited

Trust Bank Singapore Limited (Trust) is backed by Standard Chartered Bank and the FairPrice Group. Built in Singapore for the Singapore market, Trust goals to deliver a brand new normal for digital banking to shoppers, combining it with best-in-market rewards on on a regular basis residing bills at FairPrice Group’s intensive island-wide community.

Trust’s shareholders are Standard Chartered Bank (Singapore) Limited (“SCBSL”) and BetaPlus, a holding firm owned by NTUC Enterprise and FairPrice Group. SCBSL and BetaPlus maintain 60 per cent and 40 per cent respectively of the issued and paid-up share capital of Trust.

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SOURCE Trust Bank, Singapore

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