Between Two Beers podcast: How Kiwi social media guru got 3.6 million followers on Instagram

In 2018, Lucy Blakison sat in a Victoria University lecture in Wellington and have become more and more pissed off with how disconnected she felt from the data she was being delivered.

So, alongside together with her two hometown finest pals, she began a weblog known as Shit You Should Care About.

Four years later, it become a mini-media empire. Her each day e-newsletter reaches 60,000 subscribers each morning, she hosts two podcasts and runs an Instagram web page that has 3.6 million followers.

In this episode we speak about Shit You Should Care About’s huge Instagram presence, and what it is wish to be adopted by Billie Eilish, Joe Rogan and Ariana Grande, how they went from 200,000 followers to a million in a single month – and why it additionally made her afraid to publish, studying to just accept the ‘media genius’ label, the choice to go ‘full-time’, how they make their cash, Harry Styles, what the longer term holds and a lot extra.

It was an enlightening, enjoyable chat with somebody who appears to know social media higher than anybody we have ever met.

Show notes:

3.00: Two weeks in a camper van on a street present

8:35: “A world-class media genius”

81015: The Origin Story of Poop You Should Care About

21310: Billie Eilish, Ariana Grande, Joe Rogan get on board

24:44: From 200,000 to 1 million followers in a month

28:54: Learning will increase from 1 million to three million

34:06: A Harry Styles interlude

34:41: Going professional: the choice to go full-time

38:18: The Neon deal and establishing Culture Vulture

44:01: Diversify the viewers by way of newsletters

48:55: Connection fatigue, self-pressure and low misspellings

54:09: The energy of group

58:23: The significance of Ruby and Liv

61:35: Mundane Polls

1:04:57: Paying the payments (and turning down an strategy from The White House)

1:09:29: Quick ideas on TikTok

1:11:37: Does writing a each day e-newsletter really feel like work?

1:13:03: Looking forward

1:14:08: Keep concord inside the crap it’s a must to care about universe

1:16:31: Web3, NFTs, blockchain and the Discord expertise

1:19:20: Teaching the world about New Zealand and vice versa

1:21:41: A couple of bits from a shit it is best to care about insider

1:24:53 Last phrases from Steven, Seamus and Lucy

Between Two Beers is a part of the Alternative Commentary Collective – NZ’s Home for Sports Entertainment. Check out extra podcasts, occasions, particulars on reside commentary and sports activities viewing right here.