Florida hit-and-run, wrong way crash leaves social media star ‘Ali Spice’ among 3 dead: officials

A hit-and-run crash in Florida has left three people dead, including a popular social media influencer, officials said.

Alexandra Dulin, known on Instagram and TikTok as “Ali Spice,” was among those killed when a Toyota Tacoma traveling the wrong way on State Road 44 crashed into a vehicle she was riding in shortly after 2 a.m. Sunday morning did, her father told Fox 35 Orlando.

Ali’s father, James Dulin, said his daughter had just visited for Thanksgiving and that he last spoke to her on Saturday when they were planning another visit for Christmas.

A shared photo of Ali Dulin, or “Ali Spice,” who died in a car crash in Florida over the weekend.
(Instagram/@alidspicexo)

“It’s still not real. We still have moments of disbelief,” Dulin said.

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“I think you always take a lot of pictures with my daughter. But man, we took a lot of pictures over Thanksgiving, and who knew those were the last pictures we’d take?” he added.

She and two other passengers in their Infiniti died at the scene, the Florida Highway Patrol said. The individual driving the Infiniti survived with serious injuries.

The driver of a Toyota Tacoma fled the scene on foot, according to Fox Orlando. Authorities found one passenger alive in the Tacoma.

“I just want to see justice,” Dulin said.

The father said the family has seen an outpouring of support and tributes to his daughter on social media.

“We all knew she was big, but my goodness, I had no idea how big until whoever took her out of this family and her social media world,” Dulin said. “It’s amazing to know how much perfect strangers can care about our 21-year-old daughter.”

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Dulin said the family has received messages of condolence and messages offering flowers and food.

The 21-year-old social media star started college to major in fashion design, but dropped out when her modeling began.

“She was a hard-working proud young lady who carved out her own entrepreneurial path … and she did it on her own,” Dulin told Fox Orlando. “She knew how to mix a message to help people, and she knew when it needed to, I don’t know if you want to call it, spice it up and get more eyeballs.”

21-year-old social media influencer “Ali Spice” died in a hit-and-run accident in Florida on Sunday, December 11, 2022.
(Instagram/@alidspicexo)

She then also gained a large following on social media, including over 919,000 followers on TikTok.

“She purposefully built a following, so she had a voice, and when she had the voice, she used the voice to try to help girls,” Dulin said.

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The last post shared to her Instagram account, which has more than 90,000 followers, says the Dulin family is working with police to track down a suspect. The report also discourages people from falsely accusing anyone of the crime amid the ongoing investigation.

“We Ali do not want anyone to use social media as a vehicle to hurt anyone by accusing them of the crime that took her life. Our family is working with the Florida Police Department to solve this crime ,” the report read. “Please allow them to do their job and don’t tear someone down because of your belief that someone did.”

The Dulin family posted a photo of Ali Dulin after her passing in Florida on December 11, 2022.
(Instagram/@alidspicexo)

It added: “We have every confidence that the person responsible will be caught. If you have information that you believe is valuable, please pass it on to the Florida State Police. Let’s only post what we know to be true. At this time, we know not who did it or if the driver was impaired at the time.”

“Our family thanks you all for your love and support of Ali. We can’t believe she’s gone,” the post concluded.

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Investigators are still searching for a suspect and are working to obtain a warrant to search the suspect’s vehicle, which was impounded.

It is not immediately clear whether the suspect was under the influence of drugs or alcohol at the time of the accident.