Level up your company’s social media strategy with Sprout Social

This content was produced in partnership with Sprout Social.

While virality and exposure are important qualifiers for any successful marketing campaign, driving revenue, customer loyalty and a real, measurable impact on business metrics is the bottom line. Every day, social media leaders must equip their teams to build and deliver marketing campaigns that impact the bottom line while balancing community management and brand reputation. All these responsibilities and opportunities require endless innovation for businesses and social media managers to connect directly with their customers to create personalized experiences that last beyond the first impression and purchase. The sophisticated ecosystem of today’s social media also speaks to a more sophisticated user base, with customers who have higher expectations that present both unique challenges and untapped opportunities. But how do you make sure your social campaigns, experiences and content reach the right audiences and generate revenue? A centralized platform that unites the world of social is how businesses can see social differently in their industry and take it to the next level.

Strong business intelligence is key to creating or enhancing successful campaigns in almost any capacity. After extracting real, practical business value from content and channels, leaders can leverage those insights to make decisions that help the business grow. As a social media management platform, Sprout Social illuminates insights and data from social media conversations into a central, easy-to-use platform, increasing team efficiency and campaign ROI—without sacrificing authentic connection in the customer experience to give Our platform streamlines workflows all in one place, so your team can easily elevate your brand story and review the high volume of incoming messages, customer relations, and management challenges. Most importantly, it is designed so that users can nimbly manage social communication. It also gives leaders peace of mind knowing their teams have the most intuitive capabilities to boost and strengthen the company’s market leadership with easy-to-use social media management. Read on to learn more about what Sprout Social can do to help you optimize your social media strategy and better connect with your customers.

Manage business impact with social

Social is a core part of marketing, but it’s also instrumental in driving the entire business forward, and it’s time leaders start seeing things that way. With an all-in-one social media management tool like Sprout Social, organizations benefit from clear insight into their audience, giving them the confidence to synchronize business operations and support experiences that delight customers across the entire buyer’s journey.

Automation can increase efficiency, save time, and alleviate coordination headaches across teams involved in social media campaigns and customer service communications. This means that leaders are always thinking about balancing automation with innovation. How can they drive the business forward with automation and efficiency, while leaving room to capture insights that will help increase their brand and presence across functions? These insights gleaned from social can bring together disparate business units in pursuit of one goal: serving customers to increase revenue.

Keep in mind that the social arm of any business doesn’t exist in a bubble—social can influence the entire customer journey. Business leaders must work cross-functionally to influence and inform the best approach to improving customer experiences with social. For example, customer care leaders must align with marketing leaders on a winning business strategy so that team resources can be allocated to effectively engage with customers. Sprout Social is the all-in-one platform that can meet these needs, help answer these questions and facilitate these strategic moves within the company.

With a holistic view of the customer in one place, business leaders can more effectively empathize with their target market and solve problems that matter to their customers. Sprout Social provides that bird’s eye view for teams to successfully manage all aspects of customer connection in one place. Leaders can put that information to good use to make more informed decisions, set direction, replicate results and build a strong relationship with customers.

Manage the complete experience with Sprout

Automate and streamline your social campaigns

Trusted by more than 30,000 world-class brands like Shopify, UNICEF, Subaru, Columbia and more, Sprout serves organizations that view social as an important part of their business strategy. The platform enables marketers to automate social media campaign management and deliver engaging content that resonates with audiences. Its customer service solutions allow for streamlined support channels that generate higher satisfaction and loyalty ratings. Additionally, the intelligence earned through the platform promotes transparency, smarter business strategies and a stronger pipeline for socially sophisticated organizations.

Track and manage all social profiles in one place

To give a more detailed example of what Sprout Social offers, the Professional level – starting at $399 for the first user per month and $299 per additional user – offers access to an unlimited number of social profiles and a host of tools to manage them to manage. Organizations will receive:

• An all-in-one smart inbox to manage social communications
• Options to publish, schedule, queue and compose posts
• A social content calendar to track engagements, profiles, keywords and location
• Integrations with CRM, social commerce, help desk tools and Martech stacks
• Insights from sophisticated listening data
• Access tools that create custom workflows for multiple approvers and steps
• The ability to analyze trends and standardize reporting across social networks

Sprout also regularly introduces new features to help business leaders keep up with the ever-shifting sands of today’s social landscape.

Get started with Spout Social for free

See for yourself by trying Sprout Social for free, thanks to their 30-day trial period. No credit card is required to sign up and test the platform for your needs. Once you’ve experienced the power of their platform, you can choose between four levels – Standard, Professional, Advanced and Enterprise – which provide access to between five and 10 social profiles. Take the opportunity to experience how Sprout Social can provide you with the data needed to better optimize your social media management and customer experiences.

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