Tata Housing launches integrated social media campaign ‘Celebrate Life’
Tata Housing – a 100% subsidiary of Tata Sons Pvt. Ltd. and the residential arm of Tata Realty launched an integrated social media campaign known as “Celebrate Life” to embrace and rejoice the enjoyment of life and eventful residence shopping for throughout the festive season after a two-year pandemic-induced hiatus to advertise. Influencers throughout spectrums of way of life and vogue had been roped in to convey out small moments of pleasure by means of festive social media posts tagged Tata Housing and #CelebrateLife throughout the festive season until New Year.
This was performed by means of interactive posts and roles on Instagram that inspired the viewers to rejoice life past lighting diyas or sitting with your loved ones throughout Diwali; and finally fashioned as a abstract of a portrayal of why “Life at Tata Housing” is in itself a grand celebration.
Launched on October 1, 2022, the social media campaign noticed an exceptional response on-line with a social media attain of over 8.5 million and over 12 million impressions throughout varied social media platforms. These influencers inspired their followers to additional share their #CelebrateLife moments and propagate the campaign. The festive drive was thoughtfully in keeping with this joyous season unfold round completely different components of the nation over this quarter; which additionally included an Instagram Live occasion that occurred an evening earlier than Diwali festivities started. The digital reside occasion was promoted throughout social media by inviting an astrologer; additionally a social media influencer. He interacted with the shoppers and offered priceless insights on the significance of astrology and Vaastu in each new residence buy and the auspicious method to embellish one’s residence throughout auspicious festive season.
In addition to the residential initiatives, the #CelebrateLife theme is shared all through their workplaces which have began celebrating the colours of the festive season from Navratri to New Year. With the excessive response obtained throughout the peak festive interval, the celebration continues on social media with #CelebrateLife social media campaign. The firm intends to hold this positivity and sense of celebration ahead into the quarter and has a number of actions deliberate within the coming months. Building on the success of the Instagram Live with VS Astrology, on the finish of November, the corporate plans to ask a number one Home Decor Influencer to work together with our Instagram viewers throughout a 30-minute reside video, sharing their ideas for a great residence will share. decor. As Christmas and New Years strategy and the festive spirit units in, we’re planning an thrilling digital Secret Santa giveaway with influencers.
Talk about how #CelebrateLife embodies the spirit of life at Tata Housing, Sarthak Seth, Senior Vice President and Chief Marketing and Sales Officer at Tata Realty and Infrastructure shared, “As a residential actual property model, our homebuyers have all the time been on the coronary heart of all the pieces we do, and tremendously worth celebration and neighborhood life at Tata Housing. To rejoice the enjoyment of proudly owning a house, Tata Housing launched the social media campaign known as #CelebrateLife the place all occasions throughout all our initiatives had been organized like Diwali was organized at La Vida and Navratri was at Tata Amantra and the content material was user-generated on a real-time foundation. With this social media campaign, we purpose to focus on the moments of pleasure that homebuyers expertise of their residential communities and proceed to rejoice the festive quarter with them. “