Heritage Outdoor Media and Daktronics Bring the Latest
NEW YORK, Dec. 14, 2022 (GLOBE NEWSWIRE) — Heritage Outdoor Media recently partnered with Daktronics (NASDAQ-DAKT) of Brookings, South Dakota to develop an 8-millimeter resolution SMD (surface mount device) LED digital billboard. design and install ) technology. Located in the heart of Times Square, the state-of-the-art, high-definition display provides unique branding opportunities for businesses to capture the attention of millions of viewers year-round.
The exhibit is on display at the Bow Tie Building Times Square at 1530 Broadway. Heritage Outdoor has partnered closely with “I Love NY” retail tenant Torkian Group.
“Working with Heritage provided us with a win-win situation that was uncomplicated to execute,” says a Torkian Group representative. “The show will provide us with passive income, reducing our overall retail costs while attracting more eyes to our store.”
Aptly named the “New York, New York” sign, this digital display offers the latest digital experiences such as augmented reality, interactive virtual reality, interactive audio content through mobile devices and social media interactivity. It is one of only a few signs in Times Square with this technology.
“We are very excited to offer advertisers and viewers some of the most innovative and interactive features in the industry, especially since this sign is strategically located at eye level,” said Terry Carmody, co-founder of Heritage Outdoor Media. “The Daktronics 8-millimeter digital billboard technology gives our advertising clients a reliable, color-accurate canvas that represents their brands in an exciting, dynamic way.”
The screen’s location provides an advantage for advertisers looking to reach a high volume of pedestrian and vehicle traffic on Broadway. According to Carmody, foot traffic increased steadily throughout the year, with an average of 260 thousand daily visitors in March 2022. 1530 Broadway is also the center of the New Year’s Eve celebrations inside Times Square.
Carmody says Heritage is excited to offer advertising opportunities for brands big and small: “With Heritage’s ‘New York, New York’ sign, advertisers have the opportunity to say (in the words of Frank Sinatra) that ‘they made it there . “The sign runs in two-minute loops, providing excellent exposure to many people. It gives businesses the opportunity to own a piece of Times Square and plant their brand flag in one of the great gathering places of the world.”
Installation design provided fewer interruptions
To minimize disruption to the building tenant and street traffic, Heritage Outdoor Media worked closely with Daktronics to reduce installation time. Together, they redesigned the back of the billboard’s cabinet, and the digital sign went up in just two sections. This solution enabled easy access to the connections and ensured that the sign remained within Torkian Group’s designated premises as listed in their lease.
The digital sign also has city view louvers to provide more contrast for maximum visibility to the intended audience.
These technologies have been key to Heritage Outdoor Media, a family owned and operated business that prides itself on treating partners and suppliers with the utmost transparency and respect.
“We worked hard to minimize construction time to avoid disruption to our retail partner and the public,” explains James Manfredi, co-founder of Heritage. “We were able to go from contract to revenue stream for Torkian Group in less than six months and installed the sign in less than seven working days. We are one of the most efficient and consistently meticulous builders in the industry thanks to our three generations of experience and wisdom.”
Daktronics is a staple LED display supplier in Times Square dating back to the installation of the Morgan Stanley LED ticker in 1995. The company has more than 80 customers in the area and more than 30 projects in Times Square. For more information about Daktronics’ involvement in Times Square, visit this installation map and our website at www.daktronics.com/timessquare.
About Heritage Outdoor Media
Heritage Outdoor Media is a third-generation, family-owned outdoor advertising company. Our mission is to create maximum value for our partners, advertisers and communities by developing best-in-class outdoor assets across the country. We do this by honoring relationships above all else, using three generations of wisdom and understanding that transparency is the foundation we build on. Experience the difference at www.heritageoutdoormedia.com
Daktronics helps its customers impact audiences around the world with large format LED video screens, message displays, scoreboards, digital billboards and control systems in sports, business and transportation applications. Founded in 1968 as a US-based manufacturing company, Daktronics has grown to become the world leader in audiovisual systems and implementation with offices around the world. Discover more at www.daktronics.com.
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Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to be protected by that Act. These forward-looking statements reflect the company’s expectations or beliefs regarding future events. The Company cautions that these and similar statements involve risks and uncertainties that could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and scope of future contracts, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions and other risks noted in the Company’s SEC filings, including its annual report on Form 10-K for its 2022 fiscal year. Forward-looking statements are made in the context of information available at the date indicated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unforeseen events as they occur.
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