Hong Kong Brandtech Group Gusto Collective Expands To Japan

Gusto Collective, a Hong Kong-based brandtech agency, introduced on Tuesday the institution of its operations in Japan, with its headquarters in Tokyo.

The growth is spurred by accelerating market demand within the area for next-generation buyer experiences and modern applied sciences within the rising Web3 area, Gusto Collective stated in an announcement.

Shabaz Hussain and Gwen Nguyen will be a part of Gusto Collective’s international community, additional strengthening its skill to ship technology-driven branding options for shoppers.

Hussain will be a part of as managing associate to spearhead the launch and development of Gusto Collective Japan.

He brings over 12 years of brand name management expertise throughout Asia Pacific with a specialty in branded content material, leisure and digital media, working with famend businesses akin to McCann Worldgroup, Octagon and BBDO.

Nguyen may also be a part of as Managing Partner for Gusto Collective Japan and has over a decade of enterprise expertise within the Japanese know-how {industry} with particular experience in digital transformation for among the largest companies on this planet.

She has helped develop a powerful portfolio of manufacturers akin to Gartner, Hitachi and Sony by means of administration consulting and know-how
consulting to construct industry-leading merchandise and digital options.

The growth is in keeping with Gusto’s accelerated development technique and targeted strategy to construct on present immersive expertise capabilities.

The firm’s strategic growth in Japan is vital in establishing its Asia Pacific (APAC) presence and follows latest market initiatives of worldwide Japanese manufacturers getting into new eras of know-how: from NTT Docomo’s $3 billion funding in Web3 and blockchain, to Bandai Namco’s “Gundam Metaverse.”

“Japan has always been a leader in terms of technological innovation and entertainment, the rich anime and manga culture provides natural opportunities for Web3 and metaverse growth,” stated Aaron Lau, founder and CEO of Gusto Collective Worldwide.

“Against this backdrop, we’re seeing a rise in demand from our associate clients for immersive experiences and merchandise on a wider
regional degree,

“Web3 is at the forefront of contemporary culture, so we are very excited about our Japan entry to further expand our metaverse, augmented reality (AR)/virtual reality (VR) and metahuman capabilities,” he added.

Meanwhile, Gusto Collective Japan managing associate Shabaz Hussain stated: “We are delighted to join forces with the industry pioneers at Gusto Collective with a new office strategically located in Harajuku, the heart of Japanese pop culture and fandom.”

“Combining our more than twenty years of experience across entertainment, branded content and digital media in Japan and Asia Pacific in general with the leading Brandtech capability of Gusto Collective, we are perfectly positioned to meet the increasing client demand for future-oriented branding solutions,” he added.

Gusto Collective is Asia’s first Brandtech group – delivering one of the best storytelling and immersive experiences, powered by the most recent know-how.

The agency is a number one participant in defining the way forward for subsequent era buyer experiences working throughout the spheres of AR/VR, the metaverse, non-fungible tokens (NFTs) and Web 3.

The firm was based in January 2020 by Aaron Lau, a know-how and branding veteran, and well-known enterprise chief.

Gusto Collective has 4 core service specialists: luxurious model administration, VR/AR expertise platform, Web 3 turnkey options and metahuman advertising platform.

The brandtech group has greater than 170 full-time “Gustodians” throughout 4 places of work in Hong Kong, London, Shanghai and Tokyo.

The agency lately accomplished its Seed plus fundraising at $23 million, with Animoca Brands and Gaw Capital main the spherical.