Hong Kong designers bring augmented playfulness to IRL shows in London
London-based Hong Kong designer Christie Lau confronted a stark selection simply 4 weeks earlier than this yr’s BA Fashion commencement present at Central Saint Martins. Despite being a digital/augmented actuality designer, her tutors knowledgeable her that she couldn’t “stage” an elaborate present and had to put one thing, or somebody, in a extra typical type on the runway. Frustrated by the comparatively brief discover, and lo-fi mindset, Lau thought of her choices earlier than the sunshine, or the algorithm, went on. When she could not function fashions sporting her digital, augmented, or mixed-reality appears, she paraded fashions on the runway with human-sized QR code packing containers, which viewers might then scan on their telephones to view her elaborate designs. see (“anti-gravity” hoodies and floating trench coats) – consider them as invites to the metaverse. In doing so, Lau introduced the home down, and was immediately anointed a “new star” of CSM and London “fashion”.
Hong Kong designers: Christie Lau plans an exhibition with augmented actuality
“My collection expresses the discordant reality seen through the lens of machine learning,” says Lau. “I wanted to reimagine mundane day-to-day environments and recognizable everyday characters as a game-style experience within the metaverse. Within the collection, I reinterpreted everyday garments so that they could only exist digitally. It is a digital absurdist approach to the everyday context. Through my QR code blocks I hope to subvert what fashion is and can be, by removing the context of fashion away from the physical body and towards the digital bodies through AR/VR.” Currently working with Meta, she is quickly planning an augmented-reality exhibition in a gallery close to you and can function her exaggerated QR code dice canvases as purchasable artworks in their very own proper. K11 Musea and Adrian Cheng, anybody?
KWK by Kay Kwok returned to London Fashion Week
KWK by Kay Kwok returned to London Fashion Week after an eight-year absence, and in 2022 the flamboyant designer made up for misplaced time. Digitization and the pursuit of gamification are key to the model, and Kwok showcased timeless themes of seduction, glory and energy in the Chinese anthology, themed “The Legend of Deification”, set in the distant future, yr 2100 , playback. Quite the metamorphosis, it was impressed by sixteenth century god and demon fiction, providing a bunch of folklore and fantasy characters for reimagining – of explicit observe, the Daji and Negestertvos. Kay’s signature futuristic contact takes middle stage in this charismatic and cheeky assortment that includes steampunk-inspired aesthetics, breathtaking silhouettes, unique supplies and fluid, layered textures. And wait till you see his avatars. Kwok, a former HK PolyU graduate and Alexander McQueen scholar, counts A-Mei, Joey Yung and Landy Wan amongst his brilliant followers. And everybody who witnessed this present in London.